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Case Study:
Northwest Sports & Entertainment, Inc. is a sports marketing company that organizes large-scale basketball events throughout the United States, including the Comcast Battle in Seattle and the Cougar Hardwood Classic, held annually at Seattle’s KeyArena. NWS was looking to form a partnership with a production company to handle the game operations and entertainment for each of these events.

Solution:
PWP was hired to provide all necessary logistical support in developing and deploying every aspect of game operations for these two games. As a full service events & entertainment provider, PWP handles all entertainment assets (national anthem, halftime, on-court contests, in-game performers), game operations staffing (PA Announcer, video/audio, broadcast support, statisticians, floor personnel), planning support (event rider, game scripts) and game preparation (team practices, entertainment rehearsals).

Results:
Each event resulted with Northwest Sports being able to provide its hosted teams (Gonzaga University, University of Tennessee, Washington State University, The Citadel) and their fans with an entertaining game and a memorable environment. Currently, PWP and NWS are partnered for a second straight year on the Comcast Battle in Seattle and Cougar Hardwood Classic. They also partnered on the Spokane All-American’s Charity Classic at Gonzaga University this past September and are preparing for the first-ever basketball event at the University of Phoenix Stadium (site of Super Bowl XLII) this December.