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Case Study:
NBA Entertainment hosts numerous games and events annually throughout the world. Given that many of their events occur in an overlapping fashion, the demands on certain positions are beyond what they can fulfill through full-time staff. Two examples of this were the 2008 NBA All-Star Game in New Orleans, and the USA Basketball Pre-Olympic Tour in China this past summer.

Solution:
Working alongside the NBAE production staff, PWP was contracted to direct, script and design creative elements for the 2008 NBA McDonald’s Celebrity All-Star Game and the NBA D-League All-Star Game, which take place on All-Star Weekend at the Jam Session Center Court. The partnership continued as preparations were made for NBAE’s production of the USA Basketball Pre-Olympic Tour and the 2008 Beijing Olympics. PWP took on a similar role as Team USA started its five-game exhibition tour (leading up to the Olympics) in Las Vegas, before traveling to Macao for two games at The Venetian Macao’s Cotai Arena and then to Shanghai for a pair of games at the Qizhong Forest Sports City Tennis Center.

Results:
By partnering with PWP, NBAE not only outsourced a series of skill sets that were needed to successfully execute all game entertainment aspects for the All-Star Weekend and USA Basketball/Olympic events…they did so with the confidence that the show would be presented with the professionalism and delivery that NBA fans around the world had grown accustomed to.