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Case Study:
In January 2008, the Idaho Stampede were hosting the NBA D-League Showcase, a unique event that brings all D-League teams into a single market for four days, playing two games each. Designed to host NBA and international basketball scouts in addition to the Boise fan base, the Showcase was an event that the Stampede needed to bring in expert support for design and execution.

Solution:
With 14 games to execute, PWP designed a plan for the game operations staff that ensured coverage of all key positions on each game, but added emphasis to the “A” games (the Stampede games and a “Kids Day” themed game). PWP also worked with the D-League teams to customize the team intros with their home arena’s intro music and video opens.

Results:
The 2008 NBA D-League Showcase was a successful event on all fronts, garnering the league an in-depth article and full spread in Sports Illustrated. The Stampede staff were able to focus a strong effort on the “A” games, with the Kid’s Day game recording high sales numbers. In addition, PWP continued the training with the Stampede game operations staff, with advanced refinement in some areas and basic coverage in new ones.