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Case Study:
3BA International (a start-up professional sports concept) is a full-court 3-on-3 basketball league. In 2008, they scheduled a five-city exhibition tour (Portland, Anaheim, Chicago, Memphis, Seattle) designed to attract both basketball fans as well as potential investors in an effort to expand their market share. Due to the tight turnaround from inception to execution, the 3BA core staff needed an experienced firm to quickly upload the training for game-day operations and logistical planning of entertainment events.

Solution:
PWP provided a comprehensive crash course for the 3BA International staff, focusing on the creation of an event rider template and key communication with the tour stop venues. Additionally, PWP utilized the intact sports entertainment network of NBA and WNBA assts (including; performance groups, halftime acts, and virtually every position of a game presentation staff) to provide 3BA International with the necessary tools to pull off a successful tour.

Results:
3BA International completed a very successful and entertaining 2008 USA Summer Tour, drawing larger crowds at each successive tour stop as well as FSN broadcasting the final stop in Seattle. And most importantly, the tour developed opportunities for future investor relationships that are extremely beneficial to the expanding league.